Who we are

We are a team of business and design professionals with decades of experience in digital transformation for Fortune 100 companies, and extensive management and leadership experience at leading tech consultancies and design agencies. Inspired by our personal journeys with caregiving for our parents and loved ones, exposure to the complexities of the industry, and the dedication of the many skilled professionals who work to support older adults, we recognized the need and urgency for good design solutions in this critical industry. We believe that by bringing our deep expertise to this sector, we can design experiences that enhance the lives of older adults and transform the way products and services are delivered to them.